Facebook Mobile Advertising – Does it Work?
One of the biggest concerns advertisers have when dealing with Facebook advertising, is understandably that they do not want to spend a bunch of cash and have nothing to show for it.
Marketing history is littered with companies that went big into one form of advertising or another, that was supposedly the ‘Next Big Thing,” only to find their money was wasted.
That’s why analytics are so important to use with Facebook and social marketing. By monitoring what’s actually happening and what is profitable (if anything) advertisers can have more confidence in taking the next step.
With all the buzz around mobile marketing, many businesses are asking if advertising on Facebook Mobile is something they should be considering.
For example; thousands of developers have built applications to run on sophisticated units, such as the iPhone. And developers are seeking a way to recoup their investment in their applications
A good place to start to see what’s working in Facebook Mobile advertising is Pinch Media. A company that specializes in mobile analytics. Pinch Media helps companies discover behavioral info about people who downloaded an app, what else they might be interested in and how to approach them for successful future applications.
This video shows what Pinch Media does. If your business is interested in Facebook Mobile advertising, or other mobile ads, this video is worth checking out.
