3 Facebook Advertising Research Steps You Must Do
Here’s a quick tip of things to do before you ever spend a penny of your hard earned cash for Facebook advertising. We have discovered these three steps are critical if getting maximum advertising impact for the money is desired;
Step 1. Make sure enough Facebook users can be targeted
The way to do this is to log into your Facebook account and open your Facebook advertising control panel. You need do nothing, other than this, without entering any URL or ad text, go straight to “Likes and Interests” further down the page;
Enter a series of “likes” and “interests” centered around the main idea of your campaign. For example, if you are marketing upmarket shoes to women, you can search around “shoes”, “handbags” etc. Believe it or not, quite a few Facebook users enter their likes in this manner
You’ll get a pretty good idea of the number of Facebook users available to you as an audience. Personally, I stay away from any campaign unless there are at least 100,000 users I can target in this way
Step 2. Make Sure You are “Seeding” Facebook Traffic, not “Harvesting”
The Facebook audience you are addressing will generally have to be won-over step-by-step. You need to be prepared to market in stages to them, using Facebook to build your email list, rather than “harvest” by trying to go for an immediate sale. This is where many who fail with Facebook, make their mistake.
Step 3. Target Your Facebook Users by Specific Ad Text and Images
Having performed Step 1, you know you have a targeted audience available. Now you need to make that group of Facebook users feel special. Make an ad and ad text that will appeal to them and let them know the ad is exactly for them.
Here are some Facebook niche advertising examples to help you.
We have designed the Facebook Advertising Text Generator to make this job easier for you.
Summary
Facebook advertising is a low-risk, efficient platform to grow your business, when you put in a little effort above what other advertisers are prepared for. Use the steps above to put your Facebook ad campaign on the right track. In addition to the tool mentioned above, we have the Facebook Advertising Mind Map to help you.
