Facebook Fan Page Tips for Advertisers

Posted in Facebook Marketing. Written by FB Ad Advisors on May 7th, 2010

The Facebook Fan page is one of the things about Facebook that, when used correctly, can be very powerful for brand advertisers, local advertisers and other companies.

Creating an engaging page on Facebook requires skill and imagination. Technical knowledge and planning don’t hurt either.

While the chances of significant success for Facebook advertisers are often slim, it’s definitely worth attempting to create a Facebook fan page for your brand, product or service. The next step is to give your existing and potential customers a reason to visit your fan page.

We have found that Facebook can successfully drive targeted traffic to your other, existing website pages as your Facebook followers grow. This can also give you a new way to communicate with your existing and future customers, in a way that is not spammy or hypey.

The following elements are important to consider when creating a Facebook fan page;

Know Your User

Brands who seek the Facebook demographic most-active on Facebook have the best chance of success. For example, if your target market is females aged 24 to 35, you’re likely to do well with a Facebook fan page, because many people of this demographic active in Facebook.

Don’t Sell on Your Fan Page

Make sure the goal of your Facebook fan page is not to sell, or you will have to find Facebook users rebelling against your Facebook fan page. Some ideas that will help are; creating competitions, contests, coupons and giveaways for people interested in your brand. Some companies require an e-mail address to be given by the user before the coupon is delivered – and this is fair.

Make a Lot of Outbound Links

Create links to resources that Facebook users will find helpful. In this way, your chances of Facebook users getting to know your Facebook Fan page as essential, increases. If they come to use your Fan page as a starting off point for further research, that’s ideal.

Link with Your Other Resources

For example, you can drive traffic from your existing website pages, to Facebook Fan page to increase loyalty. This can be a positive step in the mind of your user because you are actually sending them to a non-sales resource to increase convenience for them.

You can also send traffic to your Facebook fan page from Twitter, MySpace, blogs, newsletters and other web pages. In this way, your Facebook Fan page can become a central hub for your business.

Make Posts Often on Your Facebook Fan Page

The more fresh useful content you place on your Fan page, the better-off you will be. And the more traffic your page will attract and convert.

Sidebars on Fan Pages

Make use of your sidebar in your Facebook fan page. Items such as newsletter sign-ups, polls and other useful links for your Facebook prospects will help.

Interactivity is Key

Create and test as much interactivity with your Facebook fan page as possible. Split-test the interactive elements of your Fan page and see what converts. Many companies, for example, Victoria’s Secret, are using interactivity in the Facebook fan page to great success. The way to find out what will work for you is to test various interactive features and get a reaction you can observe.

Let Facebook Users Get to Know Your Team

A good way to increase interactivity on Facebook fan page is to make your brands, product or service seem more human to the Facebook user. Towards this goal, highlighting people on your team, and gradually letting Facebook user get to know them helps build connection between your company’s people and Facebook fans. Also, allowing the Facebook user to contact those people will increase interactivity.

Summary

Creating a Facebook fan page make sense for many of today’s businesses. When done correctly it can be a positive asset for your business. When done wrong. It can hurt your business.

Make sure your primary goal is not to sell, make it interactive and you will be a good way along towards making your Facebook fan page work for you.