How to Use Images in Your Facebook Ads… to Best Advantage
One of the major advantages Facebook offers, over regular text ads, is the opportunity to use graphics along with text to get your message across.
The photo feature in Facebook is not limited to photos or clip art. It also allows you to use techniques such as super-imposing text on top of the image, in addition to the text shown above the image in the headline… and below the image in the regular text area. I’m going to show you an easy way to do that.
First, here is an example of an ad in Facebook that will likely NOT get approved, and WHY
The major reason why this ad will get disapproved by Facebook is it uses an image that puts overweight people in a negative light, and has the text “NEED DIET” written on it. Facebook has strict rules about possibly making Facebook members with a ‘less than ideal’ body shape, feel bad. That’s a no-no for Facebook.
For comparison, in the same weight loss market; let’s take a look at an ad that likely WILL get approved, because it is not putting a particular body-type in a bad light.
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