Initial Targeting Options in Facebook Advertising

Posted in Facebook Ad Creation, Facebook Advertising. Written by FB Ad Advisors on May 15th, 2010

Continuing on from my previous post, where I laid the groundwork for methods of targeting traffic in Facebook, here are the detailed steps for determining your niche in Facebook advertising. And ensuring you are marketing  to an audience separated into a number of niche categories. This is the way to make a success of Facebook as a marketer.

Today, I am going to discuss Location and Demographics (Age, Sex, Interested In, Relationship and Languages).

Location – Initially you require to decide on the region you want to target. This is where your purchasers or customers live. If you are a Tai-chi trainer from San Francisco, you will want to decide on United States for the Country and California as the State.

You could also choose a radius of miles outside San Francisco. If you are a very localized marketer, better place a check mark here. We tend to select a radius of fifty miles for local ads. When you have selected the country, all other targeting is optional. If you wish to target all Facebook users and potential customers in the area you have selected, you do not have to fill out any of the other sections. You would need to have a very simple product in order to allow it at that, so we will continue.

Age – Here you can set the age demographic associated with your likely clients. You can set it as ‘Any’, however that will only waste your ad finances, as a good deal of your ads will be showing up on individuals Facebook pages, who are either too young or too aged for your services or product. Just consider the typical age of your average Facebook consumer and add a couple of years either side.

Birthday – The unique birthday targeting permits Facebook advertising campaigns to be specific to people on the happy occasion of their birthday. With this option, advertisers can present highly related ads to customers on that day.

For instance, people who were born on the 15^th October will discover your advertising on that very day. While users with a October 16th birthday celebration will find the ad on a subsequent day. So, if you have a birthday item you wish to advertise, then use this field. If not necessarily, leave it blank.

Sex – Next, choose the sexual category of your targeted clients. There are obvious possibilities here. If you are selling wedding party services do not target the guys here. If you mark “Both”, your ad will only be shown to people who have chosen to fill in this information on their profiles. If a person has chosen not to populate this area of their user profile, they will not see your ad at all. If you do not choose any of the boxes, your ad will be revealed to any user, including those who have not filled in this part. In order to get the biggest amount of viewers achievable in Facebook, do not mark anything at all here.

Interested In – Next up is sexual inclination. This option works together with the earlier stage where you set your client’s gender. Dating services can make excellent use of this function. As they can style particular campaigns, ad text and pictures for both men and female oriented target demographics. For the majority of other campaigns however, abandon these options and move on.

Relationship – Choose the marital status here. Once again, we have a number of choices: All, Single, In Relationship, Engaged and Married. This step is similar to the action about Educational experience, to be covered in a future post. We keep these options unselected unless concentrating exclusively on one of the profiles. For instance, if you are providing a dating service it would be a good idea to choose “Single” here. If you select any of the others, you would not have good fortune in terms of individuals clicking your ad and going on to a conversion.

Languages – The last selection in this part is the Language option. If your goal audience speaks a specific language you will need to make a preference here. If you write your ad in German, choose German. There’s no point in advertising to folks in Sweden in English, even if a lot of people do speak and understand English there. People tend to react best to advertising that is in their native tongue, so it’s best to get a human translator if you wish to advertise in a language foreign to you.

If you select English, make sure you choose English UK as well as English US, because if you miss either one of those, you will be losing out on traffic.