Targeting in Facebook – CPC vs CPM

Posted in Facebook Advertising Tactic Videos. Written by FB Ad Advisors on May 16th, 2010

This video shows you a Facebook advertising secret, from the guys over at Internet Time Machine. Lots of targeting tips here for Facebook advertisers. In particular, the video shows how not to get sucked in to the CPC model when the CPM model may be so much cheaper. This makes sense when you have ultra-targeted traffic!