How to Get Facebook Ads Approved
One of the most frustrating things in dealing with Facebook advertising is getting ads approved. Facebook reviewers are some of the toughest around, when it comes to ad approval.
So you need to approach Facebook ads differently than you would some other forms of advertising. Now, regular readers of my blog will know that I recommend a list-building strategy with Facebook ads, most of the time. That is, using Facebook to build an email list rather than trying to sell or get some other action taken right away. This reduces your risk by spreading out and extending the amount of time to market to the person you paid to have access to.
Facebook ad reviewers need to see what your offer is about and are currently ‘on the warpath’ for advertisers who are not clear about what they are advertising or what they want the Facebook user to do. In reality, what this means is Facebook reviewers are very suspect of advertisers motives and will not give you the benefit of the doubt if your offer is not clear.
I typically use a ‘name squeeze’ page with my Facebook ads. For those that don’t know what that is, it’s a single web page with promise of information delivered to a user for entering their email address (I typically don’t ask for their name… just email because it increases conversions).
So there is text on the page, and often a short video. Then a location on the page for the Facebook user to enter their email to download a free PDF report for whatever niche we are dealing with.
Here are a couple of tips that’ll help increase your ad approval rate. The first suggestion is not earth shattering, as you’ll likely have seen it before. But the second suggestion is something new.
1. Have a link to a Privacy Page, Terms of Service and Contact page at the bottom of your squeeze page
2. Have a “What’s in it for Us” statement on the squeeze page
Here’s an example of a statement I would publish toward the bottom of a landing page in the weight loss niche (you might want to copy and save – or print this text for future reference);
What’s in it for us? We’re building a list of women interested in weight loss and health issues. As health-conscious women ourselves, we understand how many people today want to lose weight but might find this difficult. There is no charge for this service and no phone calls are made. From time to time, we send an email to our free members, offering special weight loss help, discounts and health-related offers. Your email address is never released to any other party. Please see our Terms of Service and Privacy Policy, below, for full details.
The result is often that the Facebook ad reviewer can more clearly see what you’re going to do with the Facebook user’s info after they opt-in, and the Facebook ad reviewer has greater clarity and peace of mind. RESULT: they approve your Facebook ads faster and with more regularity.
CLICK HERE Now for More Facebook Ad Approval “Tricks”
Try this on your squeeze and other Facebook ad landing pages you’re trying to get approved, and I believe you’ll start to see increased success, and less frustration with Facebook ad approval.
I am in the process of using facebook ads to help build my email list and offer a free week of my personal fitness training in my city. You have just answered some important questions for me so thanks. I want to provide a FREE trial week, how do I know if my ad is exceptable or not. I did not realise there was such limitations…Thanks again great site and very helpfull.
Hello Lee, there are some good examples I will make available on this site, shortly. Till then, make sure you do this;
1. Make sure you follow the grammar and capitalization requirements Facebook has (they are very different from most other forms of advertising you can get the rules) here; http://www.facebook.com/ads/mistakes.php
2. Make sure you use a photo or picture with your ad (boosts your CTR, which Facebook really likes). You can get free images from a variety of sources, or get cheap paid ones at http://www.istockphoto.com
3. Make your ad text interesting. Use the ‘AIDA’ format; grab Attention, attract Interest, create Desire, have a call to Action (“Click here to get started” for example)
4. Make sure you put text on your ad’s picture (see my free series of tips here); http://www.facebookadtactics.com/tactic1/1su.htm on how and why to do that
5. In your ad’s text, make sure you mention something like this “Click here to get started” or “Click here”. Many advertising formats won’t allow you to do this. But Facebook WILL – and it’s a great boost to your CTR
Being successful in Facebook ads is all about getting a high Click Thru Rate (CTR). If you can get that – you will be well ahead of the game.
Send me a screen shot of your ad after you make it – and I will comment on it personally for you.
Talk soon,
Roger Hall
Facebook Ad Tactics
Great advices, thank you!
All great advice. Meanwhile black hatters don’t give a hoot about this. They are busy sending cloaked links to the facebook administrators. Admin sees a benign link and approve it, but once approved the viewer is sent to a different site – usually some internet scam, or dodgy product that doesn’t deliver like blogging to the bank. When is facebook admin going to deal with this?
Roger,
Does the content on the fan page hurt approval?
Like everything on Facebook, the content is very important. I would treat it in a similar way to “sandwich” pages for fB ads.
Talk soon, Roger
Hey, please I have a doubt about something on facebook. If a person have (Approved Page) near his name, means that the person is real or anyone can have (Approved Page) near his name if the person request that?
And also how can request that? I ask you because I saw some public figure have (Approved Page) near his name, and I want to be sure if it’s or not real.
Thank you!
Very helpful tips, thank you. Definitely some things I was looking for to help get my ads approved. What is frustrating is when one ad gets approved, and then a 2nd ad that is exactly the same as the 1st ad does not get approved.
Very good tips and tricks for FB how to get approved.