What Kind of Facebook Ads Work Best for Facebook Games?

Posted in Facebook Ad Creation. Written by FB Ad Advisors on August 18th, 2010

Here’s the results of a live Facebook ads test in the game niche, performed by Lorenzo Green over at www.mrgreen.am . The product being advertised in Facebook is Mafia Wars, a very popular game accessed from within Facebook and played by a large number of Facebook users.

The image below shows the ads tested in the Facebook ad campaign. Each ad uses techniques borrowed from proven, master advertisers such as David Ogilvy and Bill Bernach.

Here’s an image of the 4 ads tested;

Which ad version do you believe would;

a)  get the greatest Click Through Rate (CTR)?

b)  get the best conversions?

For the detailed results, and winning ads in terms of Click Through Rate (CTR) and actual conversions, please head over to Lorenzo’s blog at www.MrGreen.am

And while you’re here, please check out our new report on how to make free or low-cost Facebook ad coupons work for you.