Facebook Advertising Notes – from Shoemoney’s Facebook Soup to Nuts Video
I recently viewed Jeremy Schoemaker’s “Facebook Advertising from Soup to Nuts” presentation – and here are my notes. You should really watch the video here also – but if you are in a hurry, here are the takeaways I got out of it;
1. Covers some history of Facebook – how it came to be, etc
2. You have to be patient with Facebook advertising to make it work, but it is worth it in the end
3. Nitty-Gritty of ad creation;
Importance of Facebook ad elements;
- Image 70%, title 10%, ad text 20%
- test tons of images
- the image (photo) you use is absolutely critical
- images of attractive girls work best – no matter what the niche
- state the results in the ad text, rather than the direct benefit i.e. “feel better about yourself” rather than “get white teeth”
- must have call to action in ad text
- use scarcity
- start cpc always
Local advertising is very powerful in Facebook
i.e for a dentist, use the ad suggestions above, except have a local headline – ‘Lincoln white teeth’
Techniques to Lower Facebook ad Costs
- use Facebook reporting
- Combating freq capping use very tight ad groups
- use Dayparting (no Facebook auto feature for this yet)
- don’t advertise in regions with poor results
Facebook reporting;
- get a “responders profiles report”
- target age, states, interests
Use affinity for marketing with Facebook
i.e; like Jersey Shore? You’ll love the Shoemoney system
Don’t run your ads when they are not getting clicked on – it will cost you tons of money
Video shows lots of actual Facebook ad examples that actually work and have an ROI of 10x or more
Use Google Analytics to see when (what time of day) people are coming thru
Dating offers on Facebook work best from 9pm-2am local time
Flip to CPM (rather than CPC) after you have your campaign sorted on CPC, because you can lower your Facebook advertising costs by 20-35% that way
You can see the full Shoemoney Facebook Advertising from Soup to Nuts video HERE
Thank you for the idea and information, that was nice. I believe that using Facebook in an advertisement really works because you can easily access to people and it gives a lot of benefits just like what you have said.