Facebook Advertising Notes – from Shoemoney’s Facebook Soup to Nuts Video

I recently viewed Jeremy Schoemaker’s “Facebook Advertising from Soup to Nuts” presentation – and here are my notes. You should really watch the video here also – but if you are in a hurry, here are the takeaways I got out of it;

1. Covers some history of Facebook – how it came to be, etc

2. You have to be patient with Facebook advertising to make it work, but it is worth it in the end

3. Nitty-Gritty of ad creation;

Importance of Facebook ad elements;

- Image 70%, title 10%, ad text 20%

- test tons of images
- the image (photo) you use is absolutely critical
- images of attractive girls work best – no matter what the niche
- state the results in the ad text, rather than the direct benefit i.e.  “feel better about yourself” rather than “get white teeth”
- must have call to action in ad text
- use scarcity
- start cpc always

Local advertising is very powerful in Facebook
i.e for a dentist, use the ad suggestions above, except have a local headline – ‘Lincoln white teeth’

Techniques to Lower Facebook ad Costs

- use Facebook reporting
- Combating freq capping use very tight ad groups
- use Dayparting (no Facebook auto feature for this yet)
- don’t advertise in regions with poor results

Facebook reporting;
- get a “responders profiles report”
- target age, states, interests

Use affinity for marketing with Facebook
i.e; like Jersey Shore? You’ll love the Shoemoney system

Don’t run your ads when they are not getting clicked on – it will cost you tons of money

Video shows lots of actual Facebook ad examples that actually work and have an ROI of 10x or more

Use Google Analytics to see when (what time of day) people are coming thru

Dating offers on Facebook work best from 9pm-2am local time

Flip to CPM (rather than CPC) after you have your campaign sorted on CPC, because you can lower your Facebook advertising costs by 20-35% that way

You can see the full Shoemoney Facebook Advertising from Soup to Nuts video HERE

What Kind of Facebook Ads Work Best for Facebook Games?

Here’s the results of a live Facebook ads test in the game niche, performed by Lorenzo Green over at www.mrgreen.am . The product being advertised in Facebook is Mafia Wars, a very popular game accessed from within Facebook and played by a large number of Facebook users.

The image below shows the ads tested in the Facebook ad campaign. Each ad uses techniques borrowed from proven, master advertisers such as David Ogilvy and Bill Bernach.

Here’s an image of the 4 ads tested;

Which ad version do you believe would;

a)  get the greatest Click Through Rate (CTR)?

b)  get the best conversions?

For the detailed results, and winning ads in terms of Click Through Rate (CTR) and actual conversions, please head over to Lorenzo’s blog at www.MrGreen.am

And while you’re here, please check out our new report on how to make free or low-cost Facebook ad coupons work for you.

New Interactive Facebook Ads Coming Soon?

Here’s a new video from Facebook showing some of the new features advertisers might expect in the coming months. I was particularly interested in a feature in one of the shots in the video where they discuss interactivity WITHIN the ad itself (without leaving the Facebook page).

Facebook is calling them, “Engagement ads” and the video below displays one of them at around 0:47 into the video.

This could be a very effective and new feature, so we’ll have to keep an eye out for further news about these potential new features. One thing is for sure – the online advertising space is going to be seeing lots of competition and new things to try as we go forward.

Here’s the video;.

Have You Seen These New Facebook Tips and Tricks?

How to Get Facebook Ads Approved

One of the most frustrating things in dealing with Facebook advertising is getting ads approved. Facebook reviewers are some of the toughest around, when it comes to ad approval.

So you need to approach Facebook ads differently than you would some other forms of advertising. Now, regular readers of my blog will know that I recommend a list-building strategy with Facebook ads, most of the time. That is, using Facebook to build an email list rather than trying to sell or get some other action taken right away. This reduces your risk by spreading out and extending the amount of time to market to the person you paid to have access to.

Facebook ad reviewers need to see what your offer is about and are currently ‘on the warpath’ for advertisers who are not clear about what they are advertising or what they want the Facebook user to do. In reality, what this means is Facebook reviewers are very suspect of advertisers motives and will not give you the benefit of the doubt if your offer is not clear.

I typically use a ‘name squeeze’ page with my Facebook ads. For those that don’t know what that is, it’s a single web page with promise of information delivered to a user for entering their email address (I typically don’t ask for their name… just email because it increases conversions).

So there is text on the page, and often a short video. Then a location on the page for the Facebook user to enter their email to download a free PDF report for whatever niche we are dealing with.

Here are a couple of tips that’ll help increase your ad approval rate. The first suggestion is not earth shattering, as you’ll likely have seen it before. But the second suggestion is something new.

1. Have a link to a Privacy Page, Terms of Service and Contact page at the bottom of your squeeze page

2. Have a “What’s in it for Us” statement on the squeeze page

Here’s an example of a statement I would publish toward the bottom of a landing page in the weight loss niche (you might want to copy and save – or print this text for future reference);

What’s in it for us? We’re building a list of women interested in weight loss and health issues. As health-conscious women ourselves, we understand how many people today want to lose weight but might find this difficult. There is no charge for this service and no phone calls are made. From time to time, we send an email to our free members, offering special weight loss help, discounts and health-related offers. Your email address is never released to any other party. Please see our Terms of Service and Privacy Policy, below, for full details.

The result is often that the Facebook ad reviewer can more clearly see what you’re going to do with the Facebook user’s info after they opt-in, and the Facebook ad reviewer has greater clarity and peace of mind. RESULT: they approve your Facebook ads faster and with more regularity.

CLICK HERE Now for More Facebook Ad Approval “Tricks”

Try this on your squeeze and other Facebook ad landing pages you’re trying to get approved, and I believe you’ll start to see increased success, and less frustration with Facebook ad approval.

Facebook Advertising Video – Finding an Audience

This Facebook advertising video shows you how to do quick, 30-second research to find a hot audience that will be interested in your product or service. Most advertisers go about this the wrong way and put tons of time and effort into building a campaign without bothering to find out whether there is a market.

The method shown in this video will save you a lot of time and trouble.