Facebook Advertising Notes – from Shoemoney’s Facebook Soup to Nuts Video
I recently viewed Jeremy Schoemaker’s “Facebook Advertising from Soup to Nuts” presentation – and here are my notes. You should really watch the video here also – but if you are in a hurry, here are the takeaways I got out of it;
1. Covers some history of Facebook – how it came to be, etc
2. You have to be patient with Facebook advertising to make it work, but it is worth it in the end
3. Nitty-Gritty of ad creation;
Importance of Facebook ad elements;
- Image 70%, title 10%, ad text 20%
- test tons of images
- the image (photo) you use is absolutely critical
- images of attractive girls work best – no matter what the niche
- state the results in the ad text, rather than the direct benefit i.e. “feel better about yourself” rather than “get white teeth”
- must have call to action in ad text
- use scarcity
- start cpc always
Local advertising is very powerful in Facebook
i.e for a dentist, use the ad suggestions above, except have a local headline – ‘Lincoln white teeth’
Techniques to Lower Facebook ad Costs
- use Facebook reporting
- Combating freq capping use very tight ad groups
- use Dayparting (no Facebook auto feature for this yet)
- don’t advertise in regions with poor results
Facebook reporting;
- get a “responders profiles report”
- target age, states, interests
Use affinity for marketing with Facebook
i.e; like Jersey Shore? You’ll love the Shoemoney system
Don’t run your ads when they are not getting clicked on – it will cost you tons of money
Video shows lots of actual Facebook ad examples that actually work and have an ROI of 10x or more
Use Google Analytics to see when (what time of day) people are coming thru
Dating offers on Facebook work best from 9pm-2am local time
Flip to CPM (rather than CPC) after you have your campaign sorted on CPC, because you can lower your Facebook advertising costs by 20-35% that way
You can see the full Shoemoney Facebook Advertising from Soup to Nuts video HERE
New Facebook Ads Presentation from Jeremy Schoemaker
Here’s a valuable, free Facebook ads presentation from Jeremy Shoemaker (otherwise known as Shoemoney of Shoemoney System fame). This is the same content presentation he gave recently at Affiliate Summit East, in New York.
Everyone at Affiliate Summit East was raving about Jeremy’s presentation, that many had paid over $1,000 to see.
Shoemoney got so many email requests from folks wanting to see his presentation, he’s taken the time to replicate his presentation and he’s made it available to all visitors of FacebookAdTactics.com , by visiting the link below (no opt-in needed – just click the link and watch)
CLICK HERE to WATCH FREE FACEBOOK Ads from Soup to Nuts PRESENTATION
How to Get Facebook Advertising Coupons: New Report
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Plus Two Facebook and Twitter Bonuses . . . .
. The price is so low… we dare not put it on this page! Click the Yellow ‘Get Instant Access’ button, below to see current price (please note: this cost may be going up significantly in the next 24-hrs or less)
100% Money Back Guarantee – no time limit! There is ABSOLUTELY ZERO RISK to You with this OFFER. Want a refund? You Get One. No Questions Asked. .
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Here’s an all-new report for you, on how to get Facebook advertising coupons. I’m doing this to be cool and build interest in my Facebook Ad Tactics blog because we’re now in the top-3 position in Google for the keyphrase “Facebook Advertising.” Only Facebook themselves rank higher than us. You can see DIRECT PROOF of what I’m saying, in your own browser, CLICK HERE for GOOGLE PROOF
As you can see, through trial and error, I’ve learned how to make Google work for me… and now I’ve taken those same skills over to Facebook. Getting the right Facebook ad cost savings is part of that process. Anyway, enough of that. Inside this new August 2010 report, we reveal;
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I’m also including, as a free bonus just for taking a look at this new coupon manual, two giveaways;
You’ll also get by immediate download; |
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| “Stuff Daily Cash Into Your PayPal Account With These Highly Targeted Pre-Written Instant Commission Grabbing Twitter Tweets!”
Okay – So Exactly What are Instant Cash Tweets? In short, Instant Cash Tweets are pre-written messages especially designed for use on Twitter. But they go a step farther than that. Instant Cash Tweets are written specifically to generate interest in targeted affiliate products that will pay you commissions on each sale. But that’s still not all … Instant Cash Tweets promote only products that … Pay Sales Commissions INSTANTLY to YOUR PayPal Account. Here’s a List of Tweet topics – Each Set Includes Sources for High Profit Affiliate Products That Will Pay to YOUR PayPal Account!
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Skeptical? Here’s one of the comments on my blog, so far from one of my subscribers (please note the the recent date)
Anthony says:
August 15, 2010 at 8:27 am
Hi Roger,
Many thanks for the $50 Facebook coupon. You certainly delivered on your promise and I’m glad I had faith in you! I’d also like to say that you provide immense value on your Facebook Ad Tactics site and I’ve picked up some invaluable tips on running Facebook campaigns.
Your free resources such as the Facebook Traffic Videos, the Facebook Ad Creation tool are excellent!
Keep up the good work!
Thanks and regards,
- Anthony Campanale, Singapore
www.gaggiaespressomachinesreview.com
New Facebook Ad Coupon added Monday, 16th August at 09.09 EST
Want More Coupons? Click the Yellow Button, Below;
$1000 Facebook and MySpace Ads Coupon Giveaways in August
Every once in a while I get a little crazy and like to surprise my blog subscribers with free giveaways. Today, and throughout the rest of August, 2010 I’m going to be giving away Facebook, MySpace Ads and Google coupon codes to subscribers of my Facebook Ad Tactics blog, so make sure you are signed up on our FREE COUPON NOTIFICATION LIST and check back regularly for updates. You never know what I’ll be giving away here!
I have more Facebook ad coupons than I need, so I want to do something good for the Facebook advertiser community. I also have a guarantee for anyone who has purchased a Facebook info product or service from me over the past 60-days. If you try this code and it does not work for you (meaning some other advertiser got there before you) I will issue you an all new code that’s guaranteed to work for you. All you have to do is fwd me your receipt and a screen shot proving you just signed up for a new Facebook advertiser acct. That way I’ll know the coupon is actually going to do some good.
The guarantee, above, is valid until I remove the guarantee from this post. Remember, you must have got something Facebook-related from me over the past 60-days to qualify for the guarantee. You can reach me by email – you have my contact details if you are an existing client.
Let’s start off with a $50 Facebook Ad Coupon code – open to everyone. You can see the actual card below, and yes, it is an active trial code, but only good for the first person who grabs it. These $50 free trials are only available on new Facebook Ads accounts. See if you are the first Facebook advertiser to see this valid code on my blog and to grab it!
And here’s a MySpace Ads coupon code for you;
CODE: SHOE60
Stay tuned for more coupon giveways in August!
New coupon added on Friday, 13th August at 09.44 Eastern Standard Time;
New Google coupon added on Friday, 13th August at 10.55 Eastern Standard Time;
New Facebook coupon added on Saturday, 14th August at 01.35 EST;
Talk soon, Roger
Facebook Ad Coupons: Questions and Answers
What is a Facebook coupon code?
ANSWER: A Facebook coupon code is activated by using the Facebook online advertising system, then a Facebook advertising credit is issued to you. This voucher can be redeemed for advertising on Facebook.
What is a Facebook advertising voucher and how is it used?
ANSWER: A voucher is a form of payment for your Facebook Ads. Credits can be offered through partnerships Facebook has with other websites or companies, or by periodic promotions. If you are having an advertising credit on your account, your credit card is charged if the positive balance has been depleted or has expired.
It is not currently possible to purchase coupons or apply for loans from Facebook.
I received an unexpected Facebook advertising credit. Why?
ANSWER: There are a number of reasons why a Facebook advertising credit can be granted. Such credits automaticallygo to your ad account funding to be added. And when you run ads, are not deducted from the fees charged against your credit card.
If the Facebook system detects that it invalid clicks on your account, they automatically credit your account with the value of clicks. Note that they filter a few clicks on a variety of reasons before they appear at all in your reports or fees. Facebook can offer a credit if they believe certain clicks are invalid after you have tried to identify them.
Similarly, if there are any problems on the Facebook side, which interfere with the actual delivery of your ads, Facebook may issue a credit equal to the value of the supplied false clicks.
How do I get a Facebook advertising coupon code?
CLICK HERE for our #1 Reliable Source for Facebook AD COUPONS
ANSWER: Coupon Codes for Facebook Ads will come available from time to time as part of special promotions.
How much is a Facebook advertising voucher or ad credit note worth?
ANSWER: The value of each coupon codes vary and are indicated when you receive the coupon code. A coupon code can only be activated and advertising credits may be redeemed only through Facebook Ads Facebook online advertising system. To see your advertising credits in your account, click on “Billing” tab at the top of the display manager. Then click on “Funding Sources” tab on the Billing Summary page. You see your current advertising credits, the expiry date of your advertising credits and the time you activate your promotional code.
Why can I not use my Facebook coupon code on my Facebook account?
ANSWER: It is possible that your Facebook use coupon code you wanted to use is invalid, possibly already been spent, or has expired. Be sure that the conditions or procedures to be read to apply to your credit card. If these situations do not apply, please contact Facebook using the form on their site.
Have Facebook coupon codes and promotional credits an expiry date?
ANSWER: Yes, any Facebook coupon code and advertising credits for a limited time where they can be redeemed. The expiry date is included in the coupon code as you receive it. Coupon code expires, if the coupon code has been activated.
Where can I confirm my Facebook advertising credit?
ANSWER: You can click your Facebook advertising credit account balance, at the top of Ads Billing Manager. Then click on the tab billing summary. You see your current advertising credits, the expiry date of your advertising credits, and the date you activated your promotional code.
Can I use my Facebook coupon code for either a new or an existing Facebook Ad Facebook campaign?
ANSWER: Yes, you can redeem your advertising credits when you create a new Facebook ad, or an existing Facebook Ad campaign. Coupon credits can be applied not raised taxes before the voucher credited to your account. Only new charges will be deducted from the coupon value.
What order should I use the coupon in?
ANSWER: If this is your first time advertising with the online advertising system from Facebook, or you want to create a new Facebook ad, you can activate your coupon code and then redeem your advertising credits on the last page of the ad creation process flow. If you already have a credit card stored in your account and advertising, simply click on “I redeem a coupon” link directly above the “Place Order” button. If you do not have a credit card stored in your account and advertising, you need your credit card information, and then click “I redeem a coupon” button.
Why should my credit card number be entered when I use Facebook advertising credits?
ANSWER: Facebook requires that you enter your credit card information, so they will have a source of funding if your Facebook Ads continue to run your advertising credits fully achieved. They will first draw your advertising credits for your ad from the coupon, and will only bill your card for charges that exceed the amount of your credit.
How will I be charged if using a Facebook coupon code?
ANSWER: If you activate a coupon code, Facebook will subtract your advertising credits balance, until the ads are shut off completely. If you continue your Facebook ads for the full realization, they will collect from the primary card with your Facebook account for any additional advertising advertising that is running. Whether you’re using advertising credits or credit card, the total value of billable clicks or impressions should not go over your daily budget.
CLICK HERE for our #1 Reliable Source for Facebook AD COUPONS
Can I designate a certain part of the Facebook advertising credits, I would like to use?
ANSWER: No, the promotional credits may be used in their entirety. As per Facebook policy, the amount of your advertising credits deducted each day will not exceed the daily budget you have set.
How can I use my Facebook input coupon code for a Facebook advertisement, which is already running?
ANSWER: Log into your Facebook advertising account, by clicking on “View” and “Pages” link in the column applications. Click on “Billing” tab at the top of the display manager. Then click on “Funding Sources” tab on the Billing Summary page. Click to enter your “coupon code” and enter your coupon code as shown.
CLICK HERE for our #1 Reliable Source for Facebook AD COUPONS
If your question about Facebook advertising coupons or credits was not answered by the above, you may want to visit your Facebook account page and check to see if you have Facebook advertising credits in your account, or visit other topics in Facebook Ads Help who can answer your questions. If you still can not find the information you want, you can contact the Facebook Ads Team directly HERE
