I just wanted to let you know I’ve completed testing an all-new Facebook advertising PPC strategy. And it’s blown the doors of anything I’ve ever done before. I thought you might want to know about this. Here are the details… (LIVE PROOF of numbers I’m giving you, is below, at the end of this post); [...]

Here’s a new video from Lawrence Bernstein, over at the Info Marketing Blog that shows a great opt-in landing page for Facebook, toward the end of the video. If you don’t get at least three great Facebook advertising ideas from this video, you need to watch it again. Also revealed are some powerful Facebook advertising [...]

Getting any immediate sale online, especially in Facebook, is challenging.  A far more effective strategy is to go for a lead (for example, email address) rather than an immediate sale. This reduces your risk significantly. Because rather than having only one-shot at getting a successful transaction…  if you gather the person’s e-mail address, you’ll be [...]

A fellow Facebook advertiser passed this on to me, so I wanted to give all readers of Facebook Ad Tactics a quick heads-up; From Facebook: Our policy team just made a change that I don’t think will affect you at all, but I figured I should give you a heads up anyways. We’ve received significant [...]

One of the most frustrating things Facebook advertisers find, when trying to formulate offers Facebook members will find appealing, is this; what do they actually want… (darn-it)? Rather than run a series of expensive tests (that may or may not lead to a good package Facebook users will find attractive – and also be profitable [...]