Targeting in Facebook – CPC vs CPM This video shows you a Facebook advertising secret, from the guys over at Internet Time Machine. Lots of targeting tips here for Facebook advertisers. In particular, the video shows how not to get sucked in to the CPC model when the CPM model may be so much cheaper. This makes sense...

Facebook Advertising Video – Finding an Audience This Facebook advertising video shows you how to do quick, 30-second research to find a hot audience that will be interested in your product or service. Most advertisers go about this the wrong way and put tons of time and effort into building a campaign without bothering to find out...

Initial Targeting Options in Facebook Advertising Continuing on from my previous post, where I laid the groundwork for methods of targeting traffic in Facebook, here are the detailed steps for determining your niche in Facebook advertising. And ensuring you are marketing  to an audience separated into a number of niche categories....

Targeting in Facebook: How the Rules Just Changed Anyone who is interested and familiar with Facebook advertising knows by now that Facebook is regularly retooling their advertising algorithm. For instance, Birthday and Connections targeting were not available until recently. There are a large number of options when it comes to...

Facebook Fan Page Tips for Advertisers The Facebook Fan page is one of the things about Facebook that, when used correctly, can be very powerful for brand advertisers, local advertisers and other companies. Creating an engaging page on Facebook requires skill and imagination. Technical knowledge and planning don’t...