I recently viewed Jeremy Schoemaker’s “Facebook Advertising from Soup to Nuts” presentation – and here are my notes. You should really watch the video here also – but if you are in a hurry, here are the takeaways I got out of it;

1. Covers some history of Facebook – how it came to be, etc

2. You have to be patient with Facebook advertising to make it work, but it is worth it in the end

3. Nitty-Gritty of ad creation;

Importance of Facebook ad elements;

- Image 70%, title 10%, ad text 20%

- test tons of images
- the image (photo) you use is absolutely critical
- images of attractive girls work best – no matter what the niche
- state the results in the ad text, rather than the direct benefit i.e.  “feel better about yourself” rather than “get white teeth”
- must have call to action in ad text
- use scarcity
- start cpc always

Local advertising is very powerful in Facebook
i.e for a dentist, use the ad suggestions above, except have a local headline – ‘Lincoln white teeth’

Techniques to Lower Facebook ad Costs

- use Facebook reporting
- Combating freq capping use very tight ad groups
- use Dayparting (no Facebook auto feature for this yet)
- don’t advertise in regions with poor results

Facebook reporting;
- get a “responders profiles report”
- target age, states, interests

Use affinity for marketing with Facebook
i.e; like Jersey Shore? You’ll love the Shoemoney system

Don’t run your ads when they are not getting clicked on – it will cost you tons of money

Video shows lots of actual Facebook ad examples that actually work and have an ROI of 10x or more

Use Google Analytics to see when (what time of day) people are coming thru

Dating offers on Facebook work best from 9pm-2am local time

Flip to CPM (rather than CPC) after you have your campaign sorted on CPC, because you can lower your Facebook advertising costs by 20-35% that way

You can see the full Shoemoney Facebook Advertising from Soup to Nuts video HERE

Here’s a valuable, free Facebook ads presentation from Jeremy Shoemaker (otherwise known as Shoemoney of Shoemoney System fame). This is the same content presentation he gave recently at Affiliate Summit East, in New York.

Everyone at Affiliate Summit East was raving about Jeremy’s presentation, that many had paid over $1,000 to see.

Shoemoney got so many email requests from folks wanting to see his presentation, he’s taken the time to replicate his presentation and he’s made it available to all visitors of FacebookAdTactics.com , by visiting the link below (no opt-in needed – just click the link and watch)

CLICK HERE to WATCH FREE FACEBOOK Ads from Soup to Nuts PRESENTATION

The image below shows the ads tested in the Facebook ad campaign. Each ad uses techniques borrowed from proven, master advertisers such as David Ogilvy and Bill Bernach.

Here’s an image of the 4 ads tested;

Which ad version do you believe would;

a)  get the greatest Click Through Rate (CTR)?

b)  get the best conversions?

For the detailed results, and winning ads in terms of Click Through Rate (CTR) and actual conversions, please head over to Lorenzo’s blog at www.MrGreen.am

And while you’re here, please check out our new report on how to make free or low-cost Facebook ad coupons work for you.

Plus Two Facebook and Twitter Bonuses

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The price is so low… we dare not put it on this page! Click the Yellow ‘Get Instant Access’ button, below to see current price (please note: this cost may be going up significantly in the next 24-hrs or less)

100% Money Back Guarantee – no time limit! There is ABSOLUTELY ZERO RISK to You with this OFFER. Want a refund? You Get One. No Questions Asked.

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Here’s an all-new report for you, on how to get Facebook advertising coupons. I’m doing this to be cool and build interest in my Facebook Ad Tactics blog because we’re now in the top-3 position in Google for the keyphrase “Facebook Advertising.” Only Facebook themselves rank higher than us. You can see DIRECT PROOF of what I’m saying, in your own browser, CLICK HERE for GOOGLE PROOF

As you can see, through trial and error, I’ve learned how to make Google work for me… and now I’ve taken those same skills over to Facebook. Getting the right Facebook ad cost savings is part of that process.

Anyway, enough of that. Inside this new August 2010 report, we reveal;

• 3 main sources of Facebook Ad Coupons and how we rate them for reliability and safety

• How to get Facebook ad coupons free, as giveaways

• How to use a Facebook ad coupon, even if you already have an existing Facebook advertiser Account

• How to get advance notice of Facebook ad coupon giveaways from Facebook Ad Tactics – and become part of the fabled, Facebook ad tactic “inner circle” where we share secrets not revealed on our main site. Coupon giveaways that are guaranteed to work because you get advance notice of their release

• Three packages on the market where you can get Facebook ad coupons completely free as giveaway bonuses. Coupons that are guaranteed to work

I’m also including, as a free bonus just for taking a look at this new coupon manual, two giveaways;

“Stuff Daily Cash Into Your PayPal Account With These Highly Targeted Pre-Written Instant Commission Grabbing Twitter Tweets!” Okay – So Exactly What are Instant Cash Tweets? In short, Instant Cash Tweets are pre-written messages especially designed for use on Twitter. But they go a step farther than that. Instant Cash Tweets are written specifically to generate interest in targeted affiliate products that will pay you commissions on each sale. But that’s still not all … Instant Cash Tweets promote only products that … Pay Sales Commissions INSTANTLY to YOUR PayPal Account. Here’s a List of Tweet topics – Each Set Includes Sources for High Profit Affiliate Products That Will Pay to YOUR PayPal Account! 17 Tweets for Various List Building Products 8 Tweets for Various Ecover Creator Softwares 23 Tweets for Various Facebook Marketing Products 10 Tweets for Various Firefox Training Products 11 Tweets for ‘Graphics Expert in a Box’ 11 Tweets for Various Local Marketing Products 6 Tweets for ‘How To Seeker’ 16 Tweets for ‘Salespage CMS’ 5 Tweets for ‘Twitter Traffic Mastery’ 17 Tweets for Various Survey Creator Products 19 Tweets for Various WordPress Products

Skeptical? Here’s one of the comments on my blog, so far from one of my subscribers (please note the the recent date)

Anthony says:
August 15, 2010 at 8:27 am

Hi Roger,

Many thanks for the $50 Facebook coupon. You certainly delivered on your promise and I’m glad I had faith in you! I’d also like to say that you provide immense value on your Facebook Ad Tactics site and I’ve picked up some invaluable tips on running Facebook campaigns.

Your free resources such as the Facebook Traffic Videos, the Facebook Ad Creation tool are excellent!

Keep up the good work!

Thanks and regards,

- Anthony Campanale, Singapore

www.gaggiaespressomachinesreview.com

New Facebook Ad Coupon added Monday, 16th August at 09.09 EST

Want More Coupons? Click the Yellow Button, Below;

I have more Facebook ad coupons than I need, so I want to do something good for the Facebook advertiser community. I also have a guarantee for anyone who has purchased a Facebook info product or service from me over the past 60-days. If you try this code and it does not work for you (meaning some other advertiser got there before you) I will issue you an all new code that’s guaranteed to work for you. All you have to do is fwd me your receipt and a screen shot proving you just signed up for a new Facebook advertiser acct. That way I’ll know the coupon is actually going to do some good.

The guarantee, above, is valid until I remove the guarantee from this post. Remember, you must have got something Facebook-related from me over the past 60-days to qualify for the guarantee. You can reach me by email – you have my contact details if you are an existing client.

Let’s start off with a $50 Facebook Ad Coupon code – open to everyone. You can see the actual card below, and yes, it is an active trial code, but only good for the first person who grabs it. These $50 free trials are only available on new Facebook Ads accounts. See if you are the first Facebook advertiser to see this valid code on my blog and to grab it!

And here’s a MySpace Ads coupon code for you;

CODE:  SHOE60

Stay tuned for more coupon giveways in August!

New coupon added on Friday, 13th August at 09.44 Eastern Standard Time;

New Google coupon added on Friday, 13th August at 10.55 Eastern Standard Time;

New Facebook coupon added on Saturday, 14th August at 01.35 EST;

Talk soon, Roger

Your videos below are FREE today, and you can view them below, without having to buy anything at all. You can also upgrade now, just for TRYING a single additional Facebook-related “insider” product (with full refund available anytime… and I mean ANYTIME). Just click the red upgrade button below, and get FREE membership for a full 12-months, plus additional, exclusive Facebook Traffic bonuses and tactics not released in the videos below.

Access to the videos, below, is currently free of charge. However we will be charging between $7-27 a month for access in the future, so best view them now, while you’re still thinking about it. We have some WILDLY EFFECTIVE Facebook ad tactics to be released to upgraded members. So please click the red button above, now and you will be automatically added to the Premier Client List for a ridiculously low, one-time investment in your business.

When you’re ready, please come back to this page and scroll down to access the free videos below.

You need a FREE password to access these videos. If you have not obtained your password yet, please SIGN UP for the FREE Facebook Ad Tactics newsletter HERE and we’ll send your free password to access all 23 Facebook Traffic videos by email, right away.

	Video 01 Your Introduction To Facebook This video gives you a little background on the Facebook phenom. How it got its start, where it is at today on the social media radar and a bit about where it may be going in the very near future. CLICK HERE to WATCH the VIDEO
	Video 02 Let’s Create A Facebook Account Here you will learn the basics of creating your Facebook account. More importantly though, you will know more about the idea of branding yourself can make a huge difference in any marketing efforts you have planned for your Facebook account. CLICK HERE to WATCH the VIDEO
	Video 03 Your Facebook Profile & Account Settings In video 3 we will walk you through the profile and settings area. You are going to learn a few things about what you may want to add to your profile and some you may want to leave out. CLICK HERE to WATCH the VIDEO
	Video 04 Your Facebook Friends This video discusses the importance of your Facebook friends. How to find & add, grouping and creating friend lists as well as the possible need of limiting and deleting of friends. Your FB friends are a major part of your Facebook endeavors so knowing how to manage them is very important. CLICK HERE to WATCH the VIDEO
	Video 05 Your Facebook Wall Video 5 will help you understand what your Facebook Wall is and its importance in helping you manage your Facebook activities. CLICK HERE to WATCH the VIDEO
	Video 06 The Facebook Newsfeed This video will explain in simple terms what the Facebook Newsfeed is and why it is quite possibly the most important element in your Facebook account. CLICK HERE to WATCH the VIDEO
	You need a FREE password to access these videos. If you have not obtained your password yet, please SIGN UP HERE for the FREE Facebook Ad Tactics newsletter and we’ll send your free password to access all 23 Facebook Traffic videos by email, right away.
	Video 07 Facebook Fan Pages Vs Facebook Groups In this video you will learn what a Fan Page is and what a Facebook Group is and the difference between the two in how they will help build your brand recognition or be a total flop before you ever get started. CLICK HERE to WATCH the VIDEO
	Video 08 Your Facebook Fan Page & How To Create One Now that you have a basic idea of what a Fan Page is, video 8 will show you step-by-step how to create a Fan Page. There are certain items you should consider in order to maximize the effectiveness of your Fan Pages & this video touches on a few of them. CLICK HERE to WATCH the VIDEO
	Video 09 Growing Your Fan Page Video 9 will walk you through the process of growing your Fan Pages. Build it and they will come only works for fictitious baseball fields – not Facebook Fan Pages, so you’ll want to watch this video and take notes. CLICK HERE to WATCH the VIDEO
	Video 10 Your Facebook Group & How To Create One Now that you know the difference between the Fan Page & the Facebook Groups, video 10 will show you how to create your Facebook Group and like with your Facebook Fan Pages, there are a few things to keep in mind in creating your Groups that will help them “Be All They Can Be”. CLICK HERE to WATCH the VIDEO
	Video 11 Growing Your Groups In video 11 you will learn some tips and tricks to help you grow your Facebook Groups so your Groups can help grow your business. CLICK HERE to WATCH the VIDEO
	Video 12 Privacy Settings Privacy on the Internet…Now there is a novel idea! Actually there are some steps you can take in order to padlock your Facebook content and your personal details and video 12 will show you how. You can be like Fort Knox or you can leave the front door wide open or any level in between. If you have any concern at all for your Facebook security, then this video is a must see. CLICK HERE to WATCH the VIDEO
	You need a FREE password to access the videos. If you have not obtained your password yet, please SIGN UP HERE for the FREE Facebook Ad Tactics newsletter and we’ll send your free password to access all 23 Facebook Traffic videos by email, right away.
	Video 13 Various Marketing Methods On Facebook While Facebook was not originally created with the idea of making money from having a Facebook account, if done properly, you can tap into the massive exposure that Facebook can provide. Video 13 shows you how. CLICK HERE to WATCH the VIDEO
	Video 14 Adding badges to your Website In video 14, you will learn how to bridge the gap between your Facebook account and your website or blog by adding badges to your site. There are several types of badges to choose from and you will learn how to customize them as well. CLICK HERE to WATCH the VIDEO
	Video 15 Adding An Opt-In Form To Your Facebook Page An opt-in form for Marketers is like water for a fish. Video 15 will show you how to add this marketing tool to your Facebook Pages. CLICK HERE to WATCH the VIDEO
	Video 16 Intro To Facebook Ads Facebook Ads can play a huge part in your successful marketing plans on Facebook. Video 16 will introduce you to the Facebook Ads. CLICK HERE to WATCH the VIDEO
	Video 17 Facebook Ads Dos And Don’ts Video 17 will show you some items to consider doing in your Facebook Ad campaigns and more importantly, things you should avoid doing if you want your Ads to have a chance at success. CLICK HERE to WATCH the VIDEO
	You need a FREE password to access these videos. If you have not obtained your password yet, please SIGN UP HERE for the FREE Facebook Ad Tactics newsletter and we’ll send your free password to access all 23 Facebook Traffic videos by email, right away.
	Video 18 Facebook Ad Creation There are many things to take into consideration when creating your Facebook Ads. Video 18 will cover the basics so you can get started immediately. The art of Ninja style Facebook Ad creation will require an entire video series but video 18 will get you started in the right direction. CLICK HERE to WATCH the VIDEO
	Video 19 How To Add A Contact Form To Your Page Communication is a key element in any successful marketing endeavor. Video 19 shows you how to add a contact form to your Pages. You will also learn how adding a contact form to your Facebook pages will give your business additional exposure. CLICK HERE to WATCH the VIDEO
	Video 20 Pimpin’ Your Fan Page Profile Image Video 20 will throw back the curtain on some Facebook fun-time. You will learn a few things about your Facebook images. Mainly your profile image & ideas on how to create the best profile image possible, as well as your photo albums and your thumbnail images. Time to put on the creative thinking cap. If you don’t have one, you can borrow mine! CLICK HERE to WATCH the VIDEO
	You need a FREE password to access these videos. If you have not obtained your password yet, please SIGN UP HERE for the FREE Facebook Ad Tactics newsletter and we’ll send your free password to access all 23 Facebook Traffic videos by email, right away.
	Video 21 Your Vanity URL In this video you will learn how to acquire your own vanity url and why it is important to do this as soon as possible! CLICK HERE to WATCH the VIDEO
	Video 22 Adding A Contact Form With Captcha Image For people that do battle with the spam monsters and have a captcha image on their contact forms, video 22 will show you how to add these contact forms to your Facebook Pages as well. Simple Simon! CLICK HERE to WATCH the VIDEO
	Video 23 Customizing Your Facebook Fan Page Video 23 will show you how to add that WOW factor to your Fan Pages. Your Fan Page can be as unique as you like and this video will walk you through the steps needed to get it that way – lets have some fun! CLICK HERE to WATCH the VIDEO

Facebook is calling them, “Engagement ads” and the video below displays one of them at around 0:47 into the video.

This could be a very effective and new feature, so we’ll have to keep an eye out for further news about these potential new features. One thing is for sure – the online advertising space is going to be seeing lots of competition and new things to try as we go forward.

Here’s the video;.

Have You Seen These New Facebook Tips and Tricks?

What would you do if you could instantly reach out to millions of buyers without ever having to pay a dime in advertising?

How can you spread your message throughout any niche market you choose, giving your business non-stop exposure, and making more money with less time and work involved?

Up until now, the only way you could ever reach this many people was if you spent a fortune on pay per click marketing, and even then, there is no guarantee that people will actually respond to your offers.

But now, there is a whole new way to literally explode your profits while gaining INSTANT exposure for every business or website you own.

With instant access to over 500 MILLION users on Facebook, you could easily:

• Flood your website with laser targeted buyers, instantly
• Make money 24/7, 365 days a year – all on complete autopilot
• Establish a reputation in any niche market as a leading authority
• Evaluate the viability of countless markets effortlessly
• Keep a pulse on what your buyers REALLY want
• Generate insane exposure for your business

CLICK HERE to DOWNLOAD Your COPY NOW

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You can get your hands on this new Facebook Fan page tool, as shown in the video, HERE

ANSWER: A Facebook coupon code is activated by using the Facebook online advertising system, then a Facebook  advertising credit is issued to you. This voucher can be redeemed for advertising on Facebook.

What is a Facebook advertising voucher and how is it used?

ANSWER: A voucher is a form of payment for your Facebook Ads. Credits can be offered through partnerships Facebook has with other websites or companies, or by periodic promotions. If you are having an advertising credit on your account, your credit card is charged if the positive balance has been depleted or has expired.

It is not currently possible to purchase coupons or apply for loans from Facebook.

I received an unexpected Facebook advertising credit. Why?

ANSWER: There are a number of reasons why a Facebook advertising credit can be granted. Such credits automaticallygo to your ad account funding to be added. And when you run ads, are not deducted from the fees charged against your credit card.

If the Facebook system detects that it invalid clicks on your account, they automatically credit your account with the value of clicks. Note that they filter a few clicks on a variety of reasons before they appear at all in your reports or fees. Facebook can offer a credit if they believe certain clicks are invalid after you have tried to identify them.

Similarly, if there are any problems on the Facebook side, which interfere with the actual delivery of your ads, Facebook may issue a credit equal to the value of the supplied false clicks.

How do I get a Facebook advertising coupon code?

CLICK HERE for our #1 Reliable Source for Facebook AD COUPONS

ANSWER: Coupon Codes for Facebook Ads will come available from time to time as part of special promotions.

How much is a Facebook advertising voucher or ad credit note worth?

ANSWER: The value of each coupon codes vary and are indicated when you receive the coupon code. A coupon code can only be activated and advertising credits may be redeemed only through Facebook Ads Facebook online advertising system. To see your advertising credits in your account, click on “Billing” tab at the top of the display manager. Then click on “Funding Sources” tab on the Billing Summary page. You see your current advertising credits, the expiry date of your advertising credits and the time you activate your promotional code.

Why can I not use my Facebook coupon code on my Facebook account?

ANSWER: It is possible that your Facebook use coupon code you wanted to use is invalid, possibly already been spent, or has expired. Be sure that the conditions or procedures to be read to apply to your credit card. If these situations do not apply, please contact Facebook using the form on their site.

Have Facebook coupon codes and promotional credits an expiry date?

ANSWER: Yes, any Facebook coupon code and advertising credits for a limited time where they can be redeemed. The expiry date is included in the coupon code as you receive it. Coupon code expires, if the coupon code has been activated.

Where can I confirm my Facebook advertising credit?

ANSWER: You can click your Facebook advertising credit account balance, at the top of Ads Billing Manager. Then click on the tab billing summary. You see your current advertising credits, the expiry date of your advertising credits, and the date you activated your promotional code.

Can I use my Facebook coupon code for either a new or an existing Facebook Ad Facebook campaign?

ANSWER: Yes, you can redeem your advertising credits when you create a new Facebook ad, or an existing Facebook Ad campaign. Coupon credits can be applied not raised taxes before the voucher credited to your account. Only new charges will be deducted from the coupon value.

What order should I use the coupon in?

ANSWER: If this is your first time advertising with the online advertising system from Facebook, or you want to create a new Facebook ad, you can activate your coupon code and then redeem your advertising credits on the last page of the ad creation process flow. If you already have a credit card stored in your account and advertising, simply click on “I redeem a coupon” link directly above the “Place Order” button. If you do not have a credit card stored in your account and advertising, you need your credit card information, and then click “I redeem a coupon” button.

Why should my credit card number be entered when I use Facebook advertising credits?

ANSWER: Facebook requires that you enter your credit card information, so they will have a source of funding if your Facebook Ads continue to run your advertising credits fully achieved. They will first draw your advertising credits for your ad from the coupon, and will only bill your card for charges that exceed the amount of your credit.

How will I be charged if using a Facebook coupon code?

ANSWER: If you activate a coupon code, Facebook will subtract your advertising credits balance, until the ads are shut off completely. If you continue your Facebook ads for the full realization, they will collect from the primary card with your Facebook account for any additional advertising advertising that is running. Whether you’re using advertising credits or credit card, the total value of billable clicks or impressions should not go over your daily budget.

CLICK HERE for our #1 Reliable Source for Facebook AD COUPONS

Can I designate a certain part of the Facebook advertising credits, I would like to use?

ANSWER: No, the promotional credits may be used in their entirety. As per Facebook policy, the amount of your advertising credits deducted each day will not exceed the daily budget you have set.

How can I use my Facebook input coupon code for a Facebook advertisement, which is already running?

ANSWER: Log into your Facebook advertising account, by clicking on “View” and “Pages” link in the column applications. Click on “Billing” tab at the top of the display manager. Then click on “Funding Sources” tab on the Billing Summary page. Click to enter your “coupon code” and enter your coupon code as shown.

CLICK HERE for our #1 Reliable Source for Facebook AD COUPONS

If your question about Facebook advertising coupons or credits was not answered by the above, you may want to visit your Facebook account page and  check to see if you have Facebook advertising credits in your account, or visit other topics in Facebook Ads Help who can answer your questions. If you still can not find the information you want, you can contact the Facebook Ads Team directly HERE