Facebook Mobile Advertising: Guidelines for Local Business

Facebook Mobile advertising can be an important part of your business. You need to do all of your research, so that you don’t wind up losing a ton of money or even losing any of your customers. Here are some Facebook Mobile advertising tips listed below to help you to begin creating your marketing plan.

Make sure that your messages are quite mobile device friendly. If they are not, they may never be seen by many of your potential customers. Many folks are reading emails only on their mobile devices and not their computer at home. This often can mean valuable Facebook Mobile advertising funds are wasted by you, and your Facebook advertising may not be as successful.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

Remember that Facebook Mobile advertising landing pages are different from standard landing pages, and they need to be streamlined to be viewable. Make sure that you do this right, because mobile landing pages are invaluable when it comes to generating leads and acquiring those customers who are constantly on the go.

Create a Facebook Mobile advertising message that is crafted to utilize your limits perfectly. You could shorten some words using text lingo, or create a message in any way that is going to fit the short amount of characters allotted per message while still sending the message that you wish to share.

Your thinking should change completely for mobile marketing if you hope to be successful, because you’re not really dealing with a one-on-one customer-client relationship anymore. You’re now dealing with people out in public browsing their mobile devices. This means you need to train your brain to think like a busy person and what would grab their attention.

Try to write a Facebook mobile advertising campaign article for mobile marketing that is easy to understand, straight to the point, and doesn’t include YELLING THROUGH ALL CAPS! Only use all caps for a call to action. Also avoid over abbreviating your sentences or you’ll end up with copy that looks amateurish and unprofessional.

You should use Delivr.com to generate your QR codes. This website allows you to create QR codes for free and also offers you the possibility to track them. This will help you find out how many people actually scan your codes, and see how much time they spend on your website.

When creating a QR code for printed advertisements, use a URL shortener to keep the QR code as simple as possible. Simple QR codes are easier to scan. If your potential customer has to attempt to scan a QR code multiple times they might give up, costing you a customer.

If you are sending out text messages or any other type Facebook mobile advertising materials to customers via your mobile marketing campaign, make sure that you keep the file sizes as small as possible. Some people have serious bandwidth limitations and cannot receive or store large file sizes. Anything that is too big will just be ignored.

Make your Facebook mobile messages fun. Remember that mobile can also be used as a source of entertainment. Make your Facebook mobile advertising interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.

Facebook Mobile advertising can be very rewarding, but it can also be a lot of work. Regardless, if you know what to do and how to market smarter, you can help your business grow. So, do yourself a favor by doing your research and applying the Facebook mobile advertising tips in this article, to your mobile marketing plan.

10 Facebook Advertising Predictions for 2012

Facebook has some very interesting and revealing Facebook advertising news coming in 2012. For Facebook advertisers who stay alert, 2012 will be chock-full of opportunities to get increased traffic into your businesses and websites. Here are the official FacebookAdTactics.com 2012 Facebook advertising predictions;

Facebook Advertising Prediction #1: New Facebook ad formats will be released.
We’re all familiar with the basic Facebook ads down the right-hand side of the page. Look for these new formats to be released in 2012: Video ads for small and medium-sized businesses, animated images to be allowed in some Facebook ads, as well as live, video survey features to be integrated within ads. Look for new video options within Facebook as they take advantage of users’ preference for video over text.

Facebook Advertising Prediction #2: Facebook Mobile ads take-off. Mobile ads are a very small part of Facebook’s overall ad options. Look for that traffic to increase substantially in 2012. Main features to be extreme targeting with personal profile and location data providing advertisers with new opportunities to bring Facebook users into their retail locations.

Facebook Advertising Prediction #3: Facebook ad targeting options expand further. 2011 saw a large increase in targeting options. In 2012, look for Facebook to boost targeting even further – providing Facebook advertisers with new options to filter out those users they don’t wish to attract.

Facebook Advertising Prediction #4: Facebook Fan pages become secondary to a new type of page that has greater options to monetize traffic. Towards the second-half of 2012, look for Facebook to release this new type of page (currently in development) providing new and as yet, unheard of ways to monetize traffic inbound to the new page-format.

Facebook Advertising Prediction #5: Facebook Analytics gets a boost. Compared to Google Analytics, Facebook’s offering is still weak. Look for new arrivals from Google’s team (headhunted away by Facebook) to strengthen the Facebook offering so advertisers can better make use of the valuable data trails.

Facebook Advertising Prediction #6:  Local Facebook Advertising gets real. Local was strong in 2011 and 2012 will see an even greater increase in local advertising use by small and medium-sized business. Considering Google is very strong in this area, with Google Places and Google Maps, the competition between the two major players will become very interesting, indeed.

Facebook Advertising Prediction #7: Facebook Advertising support gets serious. Facebook’s support to small advertisers, to date, has been quite weak. This will likely get beefed-up in 2012, to include phone support, and live chat to advertisers who need it (and many of us do).

Facebook Advertising Prediction #8: Large advertisers swarm to Facebook. Expect many more billions to be spent by major advertisers, looking to harness the powerful options Facebook advertising provides to those with deep pockets. Ford had a particularly successful campaign in 2011, having given a number of Facebook users cars to borrow and make videos that were then uploaded to the car manufacturers pages within Facebook. Ford sold a lot of inventory this way, and other advertisers have taken notice.

Facebook Advertising Prediction #9: Facebook and Bing get closer. Already having worked together closely in 2011, expect Facebook and Bing to increase substantially the search offerings within Facebook, and for Facebook “Like” features to be integrated in Bing search results (similar to the successful Google plus).

Facebook Advertising Prediction #10: Facebook and Amazon team-up. Sales of physical and digital products within Facebook are set to increase and don’t be surprised to see a major announcement from Facebook and Amazon, with the two working together to provide sales of Amazon products without Facebook users leaving the Facebook site.

Facebook Fan Page “Triad” Method

Powerful Facebook Fan Page Method

Here’s a very powerful new Facebook Fan Page advertising method I’ve developed that you can harness to promote almost anything you want, using;

• a single Facebook Fan Page
• a news release that will get listed in Google News (costs $30 or less)
• Google organic search results

First off, here’s LIVE GOOGLE PROOF this newest Facebook Fan Page Facebook Ad Detective method actually works; Take a look at these current Google search results for the keyphrase; “Free Android Anti-Spy”. This is a widely used search in Google and as you can imagine, with the exponential growth in Android apps, it’s worth a lot to have even one or two listings on the first page of Google.

DOWNLOAD the FREE PDF Showing You PROOF

Better Facebook Fan Page Search Results

But here, I’ve achieved 6 or 7 out of 10 search results, using this Facebook Fan Page method (even though there are over 8 MILLION organic search results). Android apps are becoming a large part of my business and I believe this keyphrase will be worth a lot, going forward. With this many organic search results on the first page of Google, it’s going to take a lot for others to knock me off the first page.

Here’s how I did this, step-by-step (and how you can do it too);

STEP 1. I created a Facebook Fan Page page on Facebook, on the subject I wanted to gain traffic. In this case, it’s a fan page on the subject of defenses against spyware on Android phones

Here’s a live link, if you want to see for yourself, what I did;

http://www.facebook.com/pages/Is-Your-Cell-Phone-Bugged/117507101647627

STEP 2. Next, I created a news release and launched it for $30 on www.PRurgent.com (they are the best and lowest cost for almost guaranteed results for inclusion in Google News). TIP: Make sure you use the keyphrase you want to rank for, in the title of the news release. Here is the live example of the release I created;
http://www.prurgent.com/2010-11-19/pressrelease132541.htm

STEP 3. I pinged all the pages I’ve mentioned above, including the Facebook Fan Page news release using www.pingomatic.com and www.ping.fm (plus some other special tools I’m preparing to show my Facebook Ad Detective members how to use).

That’s pretty much all there is to it! Now, this works particularly well for Android apps (because the way Android app links spread is VERY powerful… Google really favors the established app distribution system that’s been spawned). But I’m also using the TRIAD method in other markets… and it works like GANGBUSTERS in those markets as well. I’m convinced it will work for you, too, in your market.

DOWNLOAD the FREE “Triad” PDF Showing You Exactly How to Do This

Is Facebook Advertising Right for Your Local Business?

  Recently, there have been mixed reviews as far as whether Facebook is an effective place to advertise or not for small and medium-sized businesses, and there’s reasons for this. Here they are;

One; using kind of an interrupt style of marketing, in media where people are already focused on another activity (cruising Facebook) not necessarily related to the actual ad itself. A the same time, Facebook ads are on the periphery of your prospect’s vision on the web page.  So the ad is not clicked on most of the time.

Two; the plus side to advertising on Facebook is that you can learn a lot of great aspects regarding your prospects.  You can discover an awful lot about them and narrow who it is specifically that you should be speaking to in your marketing message.

Understand those two aspects about advertising on Facebook, and things get easier. Next, there’s two strategies you can potentially employ to make sure Facebook advertising becomes profitable for your business.  This is from anecdotal feedback from our members and clients.

You can either make an ad “hard” or “easy” to click.  If you’re trying to send someone directly to a sale, if you can make an ad hard to click, putting the objections on the ad or being very up front with cost and certain attributes. That might steer somebody away from actually buying, you might not get a lot of clicks. However, most people that do click on your ad are qualified buyers and they’re likely to be the best kind of prospects for you.

Another way to look at advertising on Facebook is to build your email and mailing list.  Now, if you’re building your list, you want to make your ad focused on the content that’s going to be on your Facebook fan page. Then, it’s going to be up to how well you manage that and create a relationship with those prospects.

Getting them to actually like your page and carry on that relationship with you is going to depend on how well your ad works for that specific market and style of advertising that works. With the right attitude and approach, Facebook advertising for local business can work.

The keys are generally;

1. Don’t try to sell right away

2. Build your local marketing list

3. Use Facebook fan pages as the landing pages for your Facebook ads

Facebook Advertising Tip (add the Facebook Like logo)

Here’s a good reason to get the Facebook “Thumbs-Up” symbol on your web pages;

According to the folks at theinternettimemachine.com ;

Facebook is developing a search engine that will be released in the coming months. And the results will be based on the number of “Likes” by Facebook users. So now should be a very good time to add the “Like” script to all the web pages you have.

Then, you’ll be ready to take advantage of the planned search engine function Facebook should be revealing in due course. See the video above, for more details.

There’s a net revolution that’s gonna happen over the next thousand days that you need to prepare your site for and it’s free to do. In case you missed the recent story in the Wall Street Journal about major websites and major non-Facebook URLs adding the thumbs up, the like symbol, now, the article just talked about what retail is we’re seeing in sales, but this is gonna be a monster.

Here’s what to do; You need to add the Facebook thumbs up to all your websites everywhere because Facebook has announced they’re gonna introduce a search engine pretty soon, and that search engine is going to be based on the amount of likes you have for your website as well as the tags that load up with your website.

Facebook is reaching out to kind of business model where people have social input in the news you see and they’re putting it right in your lap at the most trafficked website in the world. So my free advice to you, because there’s gonna be a lot of traffic in one place in the next thousand days and they’re only getting bigger, is to position yourself right now for Facebook’s new search engine.

As well as creating more and more ‘Like’ features for your website that people can check out, you need to add the Facebook thumb right now to your website no matter what kind of website it is and encourage your users to do it. We added a Facebook thumb to theinternettimemachine.com as well as the new search engine now relevant. We’ve already seen a response in people checking it out based on peoples hitting the thumbs up.

Now, you may not see a huge jump in sales, you will see an increase in traffic, but what you’re really doing is getting ready for Facebook search engine. Because when that releases and people no longer have to go from their favorite social media place to go search for something, they can stay right there and pull up a little search box, you wanna be positioned to be on page one based on Likes and Tags.

You heard it here first, get your thumbs up button on your website, get people to like it, position yourself for when Facebook opens the door to their search engine, you rank well.